Why Growers Need a Good Website

Roger That has spent some time in the cannabis industry. We’ve done a lot of industry research, performed dozens of discovery interviews, attended a bunch of cannabis conferences and workshops, and spoken with a number of dispensary owners. During all of this, we’ve noticed an unfortunate trend: Many growers don’t have a website. Oh, the humanity!

We understand why this is the case. As a legal business venture, the cannabis industry is still very new, and growers (like many people in the industry) haven’t yet had the need for a digital presence. But all of that is changing. In an increasingly saturated market, standing out from the crowd is a must, and a strong online presence gives you a great opportunity to showcase how different your brand is from your competitors. But a website is much more than a way to set yourself apart from other growers. The following are five reasons why having a site is an absolute must for any grower trying to make it big in this emerging industry.

Reason 1: A website makes it easier for retailers to get the info they need.

Dispensary and retail shop owners get hit up by growers all the time, and they can’t be expected to remember every bit of info about every strain from every grower. A site with clear, well-organized content gives them something to reference when considering who to stock on their shelves. It also gives you an added chance to sell them and end consumers on your products.

“developing a digital strategy is critical to the [cannabis] industry’s long-term health, and the companies that execute effectively in this area will have a huge leg up on their competitors.”

- jOe hodas, chief marketing officer at DIXIE CANNABIS PRODUCTS

REASON 2: A WEBSITE SAVES YOU MONEY ON PRINTED COLLATERAL.

You could create marketing pamphlets, postcards, or half-sheets to leave with shop owners and potential investors when you come a-callin’, but printing costs can really add up, and the amount of info you can include on print material is limited. A website allows you to offer all the info a buyer might want to know and easily change or update that info without incurring additional costs.

REASON 3: YOUR COMPETITORS HAVE GOOD WEBSITES.

Well, the successful ones, at least. Competing in this industry means not only differentiating yourself from your competitors but also doing what they’re doing, only better. In today’s economy, a website is as indispensable as a business card, and if you’re the only grower in your market without a good website, your chances of getting your products on shelves is slim.

marijuana_dispensary.png

Oregonians have googled "marijuana dispensary" 191,000 times since recreational cannabis became available in medical dispensaries last October. 

Source: Google AdWords Keyword Research Tool

REASON 4: IT MAKES IT EASIER FOR YOUR CUSTOMERS TO ASK THEIR RETAILER TO STOCK YOUR PRODUCT.

Referral-based industries (and yes, cannabis is one of them) rely on the quick and correct passing of contact information from one person to another. In the terrible pre-internet days, this meant carrying around other people’s business cards to hand to folks you thought might be a good referral. Nowadays, it’s as easy as reciting a URL or saying, “Just Google them”. This method only works, of course, if the company being referred has a digital presence. Without a website, you’re making it very difficult for fans of your product to act as brand ambassadors.

REASON 5: IT MAKES IT EASIER FOR RETAILERS TO REQUEST A SAMPLE OF YOUR PRODUCT.

Having a simple way to get in touch with you, like a contact form, makes it easy for the people who could potentially fill their stores with your products to get their hands on what you’ve got to offer. Forms can also be connected to different CRMs, making it easier for you to streamline your customer acquisition process and follow-up with interested shop owners.

It’s time to stop resting on your laurels and get a website that’s as effective and high-quality as your bud.

Written by Digital Director Benjamin Parisot
Contact Ben at ben@rogerthat.agency

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