Oregon Mesa


Oregon MESA is an afterschool program that provides access to a STEM AND INVENTION education for students traditionally underrepresented in these fields.

Oregon MESA came to us with an outdated visual identity and stale messaging. Staff and board members were not comfortable talking to funders, partners, government officials, and volunteers about what MESA did and why MESA did it, creating missed opportunities for spreading the MESA message and creating even more brand advocates.

We conducted an extensive discovery process that included interviews with MESA students, teachers, parents, industry leaders, and funders. We aligned their verbal and visual messaging with their new strategic direction and created a communications hierarchy based on their eight distinct target audiences.

We then created new collateral and designed a new website that supports the needs of the identified audiences and incorporates their new key messaging. The result is cohesive messaging across channels that support the MESA brand and the needs of its stakeholders.



1. Inspiration

Roger That’s inspiration for Oregon MESA visual brand refresh was drawn from the enthusiasm of the middle and high school students involved in the program. Their energy, love of science and math, and camaraderie informed the verbal and visual brand design direction.


4. Color & typography

The color palette for MESA is fun and youthful without being juvenile, an important aspect in appealing to both students and funders. The typography equally incorporates adolescent curiosity and academic sophistication through Museo Sans Rounded and Merriweather, respectively.

It was a huge relief starting this job knowing the groundwork had been laid. The rebrand and website make it easy to create the right experience for our stakeholders and focus on how to best serve kids.
Tong Zhang - Executive Director , Oregon MESA

5. Final deliverables

Roger That provided Oregon MESA key deliverables to support their fundraising and outreach efforts.